Zuckerberg has been on a bit of a publicity tour following the Cambridge Analytica scandal and a generally tough year for the social media behemoth. This morning, an interview with Zuck was published on Vox. In it, the Facebook CEO waded through some of the company’s most pressing issues, including how to deal with fake news and help support good journalism and how to deal with governing a community of 2 billion people. Zuck also clapped back at Tim Cook who has criticized Facebook’s model of generating revenue through advertising. Fake News On the problem of Fake News and transparency in the past: It’s tough to be transparent when we don’t first have a full understanding of where the state of some of the systems are. In 2016, we were behind having an understanding and operational excellence on preventing things like misinformation, Russian interference. And you can bet that that’s a huge focus for us going forward. On how Facebook is trying to serve up content, including news content, that is meaningful to users: The way that this works today, broadly, is we have panels of hundreds or thousands of people who come in and we show them all the content that their friends and pages who they follow have shared. And we ask them to rank it, and basically say, “What were the most meaningful things that you wish were at the top of feed?” And then we try to design algorithms that just map to what people are actually telling us is meaningful to them. Not what they click on, not what is going to make us the most revenue, but what people actually find meaningful and valuable. So when we’re making shifts — like the broadly trusted shift — the reason why we’re doing that is because it actually maps to what people are telling us they want at a deep level. Zuck was also asked about supporting news organizations, as some slice of Facebook’s revenue comes from users consuming news on the platform: For the larger institutions, and maybe even some of the smaller ones as well, subscriptions are really a key point on this. I think a lot of these business models are moving towards a higher percentage of subscriptions, where the people who are getting the most value from you are contributing a disproportionate amount to the revenue. And there are certainly a lot…

Source: TechCrunch – Social Zuckerberg fires back at Tim Cook, opens up about fake news