USA Today Network, a group of more than 100 Gannett-owned publications including USA Today, is set to roll out its first augmented reality app, focused on the 30 rocket launches slated for Cape Canaveral, Florida, this year. The app, dubbed 321Launch, will use AR tech to show launches from SpaceX’s Falcon 9 and the United Launch Alliance’s Atlas V rockets. Users in New York, for example, will see a rocket against their own sky on their phones’ screens, complemented by information such as predicted flight patterns. The app can also present live video of launches in a more traditional way. There are no ads yet in the app, which comes out March 29, but the company intends to offer sponsorships in the future. Continue reading at AdAge.com

Source: AdAge Digital Why USA Today snagged a team of ex-video game developers to lure new readers