It’s that time of year again: TV networks and digital publishers are making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season. The newly combined Discovery and Scripps networks hosted a coming out party of sorts on April 10, with president and CEO David Zaslav touting the company’s “functional content” as an alternative to the plethora of scripted programming, much of which is he said is not ad supported. A&E Networks put women front-and-center at its presentation in mid-March, which took place just days after former president and CEO Nancy Dubuc said she was stepping down from the company to lead Vice Media. Continue reading at

Source: AdAge Digital TV Upfront and Digital NewFront 2018 Calendar