Mark Zuckerberg on Wednesday finally broke his silence about the abuse of data on the platform by Cambridge Analytica, promising to redouble efforts to safeguard user privacy after the exposure of the massive data breach. Since Friday, Facebook has been on the defensive over reports that Cambridge Analytica improperly obtained data on 50 million users, information that it tried to use to influence the 2016 U.S. elections and Brexit referendum. “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” Zuckerberg said in a post on the social network he founded. “I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again.” Continue reading at AdAge.com

Source: AdAge Digital Too little too late? Facebook to now audit developers for data abuse