Spend any time looking at leading tourism campaigns or watching travel shows and you could be forgiven for thinking that African-Americans don’t leave home that much. Travel marketers and publishers predominantly tell the story of one type of jet-setter: Caucasian. Black and other minority travelers “haven’t been represented because they haven’t been targeted,” says Simon Hudson, director of the Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina. But African-American travel is one of the fastest-growing sectors in the U.S., according to Hudson. “People in the hospitality and tourism industry need to be trained on different cultures and different cultural understanding,” he says. “People tend to travel where they feel safe and accepted.” A growing crop of businesses run by people of color are now beginning to close the gap. Continue reading at AdAge.com

Source: AdAge Digital The true colors of travel: Filling in the gaps in tourism marketing