You only get one link on Instagram, but Tap Bio lets you point that to a customized landing page full of all the sites you want to share. Rather than constantly change your Instagram profile URL, you can easily add slides equipped with links to your Tap Bio corresponding to your latest Instagram posts. Tap Bio could be a powerful tool for social media stars, digital entrepreneurs, or anyone trying to market themselves via Instagram. Tap Bio is About.me for the next generation. It’s a deceptively simple idea, yet one that the big website creation platforms like Squarespace, Wix, and Weebly have missed. It’s dumbfounding that there’s no popular mobile-first site builder, though an app called Universe was one of the hottest companies that graduated from Y Combinator’s accelerator this month. But by starting with an obvious problem, the bootstrapped Tap Bio could gain a foothold in a business dominated by heavily funded startups, and angle to become the center of your online identity. People interested can sign up for the private beta here. The whole reason for Tap Bio’s existence is a brilliant decision of Instagram’s. You can’t post links, and you get just one link in your profile. URLs in post captions don’t hyperlink and can’t be copied. That means the focus is on sharing beauty, not driving clicks. But promoters gonna promote, so the “Link in bio” trend began. Instagrammers change their profile link to where they want to send people, then mention that much-derided phrase hoping their followers will open their profile and click through. Unfortunately, though, anyone reading one of their older posts might be confused when the “link in bio” has changed to point somewhere unrelated. “The fact that you can’t link from posts has contributed to the quality of the experience” says Tap Bio CEO Jesse Engle. “But it’s created a major pain point for people who are promoting something, which is a lot of people.” Engle is experienced with filling social platform gaps. He co-founded Twitter scheduling and multi-account management app CoTweet in 2008, which sold to ExactTarget in 2010 and eventually became part of SalesForce. Over the past few years, him and Tap Bio co-founder Ryan Walker who just left Apple have been running Link In Profile, a more basic but similar tool that just recreates your Instagram profile but with links attached to each post. With Tap Bio, you set it…

Source: TechCrunch – Social Tap Bio’s mini-sites solve Instagram’s profile link problem