The immitated becomes the immitator: It is now Snapchat’s turn to co-opt hot features from less-popular rivals. On Tuesday, Snapchat unveiled a group video chat, which enables up to 16 people to share the screen and converse live with each other atany given time. That’s the core activity in Houseparty, an app growing in popularity among teens and the younger digital set. Snapchat’s main audience is under 25 years of age, and it has had to defend itself from older rivals like Instagram—which blatantly borrowed its “Stories” featureand newcomers offering fresh distractions. “We designed Chat to feel less like texting and more like hanging out,” Snapchat said in a blog post Tuesday. Continue reading at AdAge.com

Source: AdAge Digital Snapchat invites itself to the Houseparty with group video chat