Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app. Until now, publishers couldn’t create the ads they ran between the articles and videos they post in the app’s Discover section for professional media partners such as BuzzFeed, Hearst, NBC Universal, Scripps Networks Interactive and Vice. The branded content ads will be worked out directly between the publishers and advertisers, with whatever videos and articles they create together designed resemble the rest of the media on offer in the app. Continue reading at

Source: AdAge Digital Snapchat Approves Branded Content Ads for Discover Publishers