Sarah Lacy, founder of media site Pando, has unveiled her newest company, Chairman Mom. The subscription-based startup aims to provide resources to working mothers, and ultimately set them up to succeed in all areas of their lives. “One of the things that’s actually pretty distinct for us is we focus really on the woman, not the children,” Lacy told TechCrunch. “There’s a lot of sites where you can get a lot of answers of what’s a great pre-school or where’s a restaurant that is kid-friendly. and a lot of things are always very kid-centric. We’re really woman centric.” At launch, Chairman Mom is focused on one key functionality: a question and answer platform. Every day, Chairman Mom’s team of three curates two questions — one about life and one about work — from the community to feature on the site for answers and discussion. These questions can range from “How much do you get paid?” to “What’s the best way to handle harassment at work?” to “What should I do if I think my spouse is cheating on me?” “The goal of each thread is to get that mom the best answer,” Lacy said. “It’s really not to have an open discussion board of everyone’s views on that topic.” What makes Chairman Mom different from the likes of other social media sites is its emphasis on using real names while also offering anonymity. Real names are required to sign up but community members can ask and respond to questions anonymously. There is also no up-voting or direct messaging. “We don’t have things that have created tribalism and fights on other mom networks,” Lacy said. The goal with Chairman Mom is to rebrand what working mothers and what working motherhood represents, Lacy said. Before Lacy first became a mother, she heard horror stories about what to expect, she said. Some people, for example, told her to expect to feel like a failure at home and at work. But that’s not what it was like for her, Lacy said. “I was shocked at the disconnect between that and what happened when I actually had kids,” Lacy said. What happened when I had kids was I became better at everything. I became more ambitious, I wrote more quickly, I was so much better as a manager. I was so much more productive. You really have this amazing ability to prioritize what’s important.” Lacy…

Source: TechCrunch – Social Sarah Lacy launches Chairman Mom, a social platform for working mothers