The U.S. legal cannabis industry is headed for an all-time high—and weed companies aren’t the only brands that have new territory to explore. Faith Popcorn, futurist and founder of Faith Popcorn’s BrainReserve, talked with us about what brands are asking when it comes to the future of pot, and what smart brands should be doing in this space. “There’s going to be as many strains and ways to look at marijuana as there are wine,” Popcorn says. “There’s the upscale ones, the ‘Hermès of marijuana,’ then the ‘people’s marijuana.'” Continue reading at AdAge.com

Source: AdAge Digital Remotely Entertaining SXSW: The Future of Weed Marketing