Everything is not as it seems at the corner of Fourth and Congress. Bravo Media took over a parking lot in Austin to promote the second season of its con-artist comedy “Imposters.” Its installation provides free manicures and make-up touch-ups plus three sets to serve as backdrops for visitors’ social-media pictures: a private jet, a yacht and an ice hotel. Maria Laino DeLuca, senior VP of consumer and trade marketing at Bravo, says creating memorable interactions is key to finding new audiences. Continue reading at AdAge.com

Source: AdAge Digital Remotely Entertaining SXSW: Bravo Wants to Help You Fake Out Your Friends on Instagram