Facebook CEO and co-founder Mark Zuckerberg is apparently heading to Congress. But to understand where his creation is going, and whether advertisers will go with it, don’t just watch his testimony. Watch how he, and marketers, understand what’s going on. There are three kinds of failure that can trigger crises in business. Failure of policy: You decide to do something that’s wrong or turns out to be wrong. Continue reading at AdAge.com

Source: AdAge Digital Op-ed: What's next for Facebook, and its advertisers