Newspaper sites saw a 21% boost in traffic — as well as strong performance in unique visitors and time spent — during September, according to the Newspaper Association of America.
Traffic to newspaper sites was up 21% in September, compared to the same month a year ago, according to comScore data prepared for the Newspaper Association of America. Newspapers also performed well in other key engagement categories, including time spent and unique visitors.
Unique visitors (up 9%) and total page views (up 10%) also rose in September. Users also spent more time with newspaper sites during the month, with total minutes spent rising 11% compared to the same period a year ago.