The popular live game show app HQ Trivia has bagged its first sponsor in Warner Bros., which will lead to the biggest prize pool players have seen, according to people familiar with the deal. The app, a cultural hit since it arrived last year, has a deal with Warner Bros. worth $3 million to promote three movies, starting with Steven Spielberg’s “Ready Player One,” according to the people with knowledge of the terms. During Sunday night’s contest, the fan-favorite host Scott Rogowsky is expected to announce a $250,000 jackpot and the sponsorship tie-in for Wednesday’s game. Trivia HQ and Warner Bros. declined to comment. Continue reading at

Source: AdAge Digital HQ Trivia lands Warner Bros. for a million ad deal and 0,000 player jackpot