The swipe is where the similarity ends. Raya is less like Tinder and more like a secret society. You need a member’s recommendations or a lot of friends inside to join, and you have to apply with an essay question. It costs a flat $7.99 for everyone, women and celebrities included. You show yourself off with a video slideshow set to music of your choice. And it’s for professional networking as well as dating, with parallel profiles for each. Launched in March 2015, Raya has purposefully flown under the radar. No interviews. Little info about the founders. Not even a profile on Crunchbase’s startup index. In fact, in late 2016 it quietly acquired video messaging startup Chime, led by early Facebooker Jared Morgenstern, without anyone noticing. He’d become Raya’s first investor a year earlier. But Chime was fizzling out after raising $1.2 million. “I learned the not everyone who leaves Facebook, their next thing turns to gold” Morgenstern laughs. So he sold it to Raya for equity and brought four of his employees to build new experiences for the app. Now the startup’s COO, Morgenstern has agreed to give TechCrunch the deepest look yet at Raya, where the pretty, popular, and powerful meet each other. Temptation Via Trust Raya COO Jared Morgenstern “Raya is a utility for introducing you to people who can change your life. Soho House uses physical space, we’re trying to use software” says Morgenstern, referencing the global network of members-only venues. We’re chatting in a coffee shop in San Francisco. It’s an odd place to discuss Raya, given the company has largely shunned Silicon Valley in favor of building a less nerdy community in LA, New York, London, and Paris. The exclusivity might feel discriminatory for some, even if you’re chosen based on your connections rather than your wealth or race. Though people already self-segregate based on where they go to socialize. You could argue Raya just does the same digitally Morgenstern refuses to tell me how much Raya has raised, how it started, or anything about its co-founder Mike McGuiness who owns LA public relations company the Co-Op Agency beyond that the team is a “Humble, focused group that prefers not to be part of the story.” But he did reveal some of the core tenets that have reportedly attracted celebrities like DJs Diplo and Skrillex, actors Elijah Wood and Amy Schumer, and musicians Demi Lovato and John…

Source: TechCrunch – Social How Raya’s /month dating app turned exclusivity into trust