“May you live in interesting times.” While seemingly a blessing, this saying to many is really a curse. For agencies, certainly, these are the most interesting of times, which has many agency execs cursing about how every aspect of the agency model is challenged. The challenge comes from the reality that marketing has been forever disrupted by technology. However, this is much bigger than just the agency business. In his now famous Wall Street Journal essay from August 2011, internet pioneer Marc Andreessen wrote “why software is eating the world” and how “every company needs to become a software company.” Continue reading at AdAge.com

Source: AdAge Digital How an agency adds value in an AI era