The data firm of the hour, Cambridge Analytica, also had interactions with at least one advertising agency, Ad Age has learned. WPP teamed up with the controversial company in a bid to win the U.S. Army’s ad business, according to people familiar with the situation. The Army is undergoing an agency review for its account, with agency holding-company giants WPP, Omnicom and Interpublic Group in contention. Interpublic’s McCann has been handling the account for years, but its contract is up in September. Continue reading at AdAge.com

Source: AdAge Digital Exclusive: WPP tapped Cambridge Analytica to go after Army's ad business