Comcast will add Netflix to subscription packages across the country, giving the world’s largest streaming platform another way to boost its viewer base in the U.S., its biggest market. Customers, who can already watch Netflix series such as “House of Cards” or “Stranger Things” using the Comcast X1 cable box, will now be able to pay for it directly through a Comcast bundle, the two companies said Thursday in an emailed statement. The cable giant once viewed Netflix as a problem for the cable platform, but the Philadelphia-based Comcast has since embraced the streaming service as a way to retain customers. Almost half of all people with an X1 box use Netflix, Philadelphia-based Comcast said. Continue reading at

Source: AdAge Digital Comcast to include Netflix subscriptions in its cable packages