Tint

[twitter...

Popular Facebook Ads – eMarketer

"Brand Promotions Are Most Popular Facebook Ads" - eMarketer A fair number spend more than 5% of budget on paid social media Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind. In a...

Microsoft Starts Ad Campaign Attacking Gmail Privacy – Businessweek

Microsoft Corp. (MSFT) will run a U.S. advertising campaign urging consumers to drop Google Inc. (GOOG)’s Gmail in favor of its own online e-mail services, stepping up their rivalry for Internet users. Television, print and online spots starting today will feature the...

On Oscar Site Advertisers Link With ABC MediaPost Publications

by David Goetzl The Oscars may be a month away, but advertisers are starting to digitally link with ABC’s coverage. A pair of advertisers -- University of Phoenix and Hyundai -- have top-line roles on Oscar.com and a related ABC app. The University of Phoenix is the...

How McDonald’s created worldwide engagement at the Olympics

By Andy Sernovitz Huge international brands have unique challenges when it comes to delivering timely content across multiple channels. McDonald’s is one of those brands with no shortage of interesting content from wedding packages in Tokyo to the highly anticipated...

Mobile Ad Revs To Hit $11B MediaPost Publications

by Mark Walsh A new Gartner report projects that worldwide mobile ad revenue will increase 16% from $9.8 billion in 2012 to $11 billion this year and more than double to $24 billion by 2016. "The mobile advertising market took off even faster than we expected, due to...

Search Engines Remain Key Driver To Web Sites, MediaPost Publications

by Laurie Sullivan Cross-channel marketing campaigns proved to be the most successful during the holidays. Search engines like Google and Bing were the key driver of traffic, along with organic cross-shopping across retail Web sites, according to Experian Marketing...

What Facebook Paid Messages Could Mean for Brands – eMarketer

Paid messages may make the service more relevant and appealing to social media marketers In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside...