Mark Zuckerberg will testify before Congress on April 11. It’s going to be a big day for Zuckerberg. It’s going to be an even bigger day regarding the future of data-driven advertising, data-driven marketing, and data-driven decision making. Because of Facebook’s scale, Zuckerberg’s testimony is likely to have an impact on how much (and what kind of) data we can use to train AI systems and statistical machine learning models going forward. (See my column, “All Your Data Are Belong to Us”). April 11 may mark the beginning of a governmental war on progress we haven’t seen in modern times. After all, the government won’t just regulate Facebook; it will regulate the collection and use of data writ large. Sweeping data collection and use regulation are probably necessary, but government regulation cannot be written as a knee-jerk reaction to third-party abuse of a four-year-old, business-to-business policy Facebook shut down three years ago. (See: “What Facebook Data Did They Get and What Did They Do?”) Continue reading at AdAge.com

Source: AdAge Digital 5 things Facebook must do now